Our Story

Built by a florist who got tired of staring at the caption box.

Not a marketing agency. Not a course. Not someone who learned about flowers on the internet. A working florist who built the system she needed first, then opened it up.

✿ Vanessa, Founder

Hi, I'm Vanessa.

Every product in this shop was made by a florist, for florists. Not a marketing agency. Not someone who learned about flowers on the internet.

I didn't set out to become a content creator. I set out to be a florist.

What nobody tells you about running a small flower business is this: the flowers are the easy part. It's the showing up online, the captions, the emails, the knowing-what-to-post-on-a-Tuesday, that quietly drains you.

I spent more time than I'll admit staring at blank caption boxes when I should have been doing literally anything else, going to market, prepping for a wedding, sleeping. So I built the system I wished existed.

The moment

It was a Tuesday in November, and I'd been staring at the screen for forty minutes.

I had a cooler full of dahlias that needed to move. I had thirty seconds of free time between a wedding consult and the school run. And I was sat there, cursor blinking, trying to write a single Instagram caption that didn't sound like every other florist in the city.

I'd already bought the courses. Two of them, $1,400 between them. I'd watched maybe eight hours of video. I had a notebook full of frameworks and content pillars and brand voice exercises. And I still couldn't write the bloody caption.

I closed the laptop. The dahlias didn't get posted. They wilted by Friday.

That night I wrote the first version of what's now the Bloom & Post 365 Dashboard. Not for sale, not for anyone else, just for me. A year of captions, already written, sitting in a doc, so I'd never have to start from zero again.

I used it for six months. My Instagram grew. My bookings grew. I stopped dreading Sunday nights. And then a florist friend asked if she could borrow it.

The Zen Bloom Collective is what happened when I said yes.

What makes it different

Three things no marketing agency can give you.

It already sounds like a florist

I'm not paying a copywriter to learn what conditioned stems smell like in the cooler at 5am. Every caption, every email, every Reel script is written by someone who's lived it. You'll feel it in the first paragraph.

It's a system, not a stack of PDFs

Template packs hand you 100 captions and disappear. The Dashboard rewrites each one around your shop, drops fresh content monthly, audits your Instagram, and keeps adding tools, all for one price. It gets better while you sleep.

You can reach me

Hit reply on any email. Drop into the member community. It's me on the other end, plus a small team of florists. Not a chatbot, not a Bali-based VA who's never wrapped a bouquet. A real florist replies, usually same day.

What I've curated for you

Everything I wish I'd had on that Tuesday in November.

✿ 365 daily captions, 52 weekly emails, 30 Reels, 30 Stories, 30 carousels
✿ A florist-specific profitability calculator with anonymised benchmarks
✿ A members-only community and direct access to me
✿ Monthly content drops, every 1st, written by a working florist
✿ A monthly growth audit on your Instagram, Pinterest or Google Business
✿ Every future dashboard, included while you're a member

If you've read this far

You're the florist I built this for.

One membership. Everything I curate, included. 30-day money-back guarantee. No questions, no forms, no phone calls.

Start posting today, from $47/mo →Start your 7 day free trial →

With love, from the studio 🌸