Bloom & Post
365 Dashboard
365 done-for-you social media captions, 52 weekly email templates, seasonal posts and content strategy; built specifically for independent florists.
Open it. Click Copy. Paste. Post. That's the whole system.
365+ pieces of content
30 social captions × 12 months
365 captions across 9 categories; Behind the Bouquet, Care Tips, Promos, Quotes, Engagement, Education, Story Posts, Weddings & Gratitude
6 Reel scripts
Shot-by-shot directions plus ready-to-copy captions
5 Carousel decks
Scripted slide by slide, with captions
8 Story templates
Polls, countdowns, Q&A boxes, day-in-the-life series
52 weekly email templates
One email for every week of the year; designed to nurture customers and keep your shop top of mind. Many florists customize these to their brand voice.
8 seasonal themes
Valentine's, Mother's Day, Prom & Graduation, Summer, Fall, Holidays, Spring Weddings & Spring
6 Pinterest pins
SEO-optimised text & hashtags
6 Google Business posts
Most florists skip this; it's free reach
6 pricing scripts
Conversations that protect your margins
30-day calendar
Plus 12 caption strategy tips
For the florist who dreads opening Instagram
For the shop owner who spends Sunday nights staring at a blank caption box wondering what to post tomorrow.
For the one who knows they need to show up online; they just don't have the words or the time to figure it out.
If you've ever thought "I should be posting more"; this is what you open instead.
You buy once. The dashboard grows with you.
Your PDF dashboard lives in your members area. Every time we release a new edition; new seasonal posts, new sections; your download refreshes automatically. No extra cost, ever.
Questions, answered
Do I need any special software?+
No. The dashboard is a PDF you open in any browser or PDF reader; no apps, no accounts, no subscriptions.
Can I use this on my phone?+
Yes; the PDF dashboard is fully mobile-friendly. Copy and paste directly from your phone.
Are these captions specific to florists?+
Yes. Every word is written for florists; the language, the seasons, the customer moments.
How many email templates are included?+
52; one for every week of the year, designed to nurture your customers and keep your shop top-of-mind.
How do I receive my purchase?+
Instantly. After checkout you'll get a confirmation email with a link to your members area, where the PDF download lives. Buy on Etsy? Submit your Etsy order number once you've signed up to claim the same access in-app.