For Independent Florists

Post like a florist with a marketing team. $47/mo.

365 daily social posts, 52 emails, 20 Reels, 20 stories and 20 carousels, already written in a florist's voice. Unlocked the moment you join the Inner Bloom, plus every new dashboard and tool we add.

365
daily social posts
52
email templates
60
Reels · Stories · Carousels
617
total assets
Join the Inner Bloom ✿
$47/mo·Switch to annual ($39/mo) anytime·cancel anytime
Prefer to own it once for life? See the $497 Lifetime →
Instant access · Members area dashboard · Used by florists in UK · US · CA · AUS
Tailored to your shop
Captions rewritten around your brand, products and voice
Easy to use
Open, copy, paste, post. No software, no learning curve
Built by a florist
Made by Vanessa, a working florist, not an agency
Yours for life
One payment, every future Dashboard update included
Works on every platform you use.
InstagramFacebookTikTokPinterestEmailGoogle BusinessStories
The Zen Bloom Collective · Bloom & Post 365

Your entire year of content, already written.

365
Daily Captions
52
Weekly Emails
40
Pricing Scripts
617+
Pieces In Total

+ 20 reels · 20 stories · 20 carousels · 30 pro tips · 30 pinterest · 30 google business

What's Inside

617 assets to post, send and repurpose

🌸

Daily Social Posts

365

One post for every day of the year, repurposable across Instagram, Facebook, TikTok & Pinterest.

✉️

Email Templates

52

One per week, every occasion: post-purchase, seasonal, global holidays, win-backs, gratitude.

🎬

Reel Scripts

20

Hook, timed shot list, caption, music note. Designed for your phone.

📱

Carousel Decks

20

Every slide outlined. Build in Canva in 10 minutes.

📖

Story Prompts

20

Story formats: polls, Q&A, BTS, countdowns, flash offers.

📌

Pinterest Pins

10

SEO-keyword-rich descriptions repurposed from your best IG captions.

🗺️

Google Business

6

Weekly updates, seasonal events, review request template.

💬

Pricing Scripts

6

Word-for-word scripts for price objections, discount requests, raising prices.

📅

30-Day Plan

30 cards

One post per day, no decisions needed. Follow and post.

🌍

Global Occasions

18+

Valentine's, Galentine's, Mother's Day / Mothering Sunday, IWD, Easter, Earth Day, Fall, Halloween, Día de los Muertos, Remembrance Day, Winter Solstice, Lunar New Year, and more.

🎨

Custom Stock Images

Unlimited

Generate brand-aligned product photos custom to your account and palette. Licensed to your shop forever, no twin images across the membership.

Posts Unique to You

1-of-1

Every caption variant is rewritten around your shop, your voice, your city. Two florists open the same idea, get completely different copy. No template pack twins.

See exactly what you're getting

Your content library, on every device.

Open on your phone at 6am. Use on your laptop in the studio. Everything is inside, 970+ pieces across Studio and the 365 Dashboard combined.

Inner Bloom · Reels
Reel · Behind the Bouquet
POV, 6am at the flower market…
Copy
Reel · Care Tip
3 ways to keep tulips standing up…
Copy
Reel · Trending
Wrap a bouquet in 30 seconds…
Copy
365
Daily Posts
52
Emails
52
Pinterest
30
Carousels
30
Stories
30
Reels
50
Stock Images
Works on every platform you use
Instagram
Facebook
TikTok
Pinterest
Email
Google Business
Stories
Prefer to own it once

The $497 Lifetime option

Want just the Dashboard, no membership, no subscription? Pay once, own it forever, every Dashboard update included for life. No monthly drops, no growth audit, no future dashboards, just the tool.

Value

The maths is ridiculous

A freelance copywriter charges $100+ per email. 52 emails = $5,200.

A social media manager charges $500/month for captions. 12 months = $6,000.

This is $497. Once. 617 assets. Lifetime access. Every future Dashboard update included.

$497 USD · one-time · lifetime updates
How Updates Work

Buy once. Every future Dashboard update, on the house, for life.

Your dashboard lives at a private link in your members area. Every future update to the Dashboard itself, new sections, refreshed templates, fixes, lands in your library automatically, forever, at no extra cost.

Want the monthly content drops, the monthly growth audit, the COGS calculator, every future dashboard we ship, every future marketing tool, members-only seasonal drops and the private community on top? That's Inner Bloom, $47/mo. As a Dashboard owner you can join any time at an owner-only $37/mo (a permanent $10/mo thank-you discount, save $120/year for life).

Honest answer

Is this for you?

We'd rather you skip this than buy and regret it. Here's exactly who it serves, and who it doesn't.

For you if…

  • You're an independent florist who'd rather arrange flowers than write captions
  • You stare at a blank Instagram box at 9pm and post nothing instead
  • You want your marketing to sound like YOU, not a generic flower shop
  • You'd rather pay once than subscribe to one more tool
  • You serve customers in the UK, US, Canada, or Australia and need the right seasonal dates

Not for you if…

  • ·You want someone to post and manage your social media for you; we give you the content and strategy, you still do the posting
  • ·You need video editing or Reel filming, we give you the scripts, not the footage
  • ·You only sell wholesale to other shops and don't run social media
  • ·You want a fully custom build written around your shop; this is the universal toolkit, see the Custom Build ($797) for bespoke
$497 USD · one-time · lifetime updates·12 months of new drops · library yours forever · 30-day refund if you haven't opened it
FAQ

Questions, answered

What if I open it once and never use the rest, won't I get overwhelmed?+

We built it for the opposite. You're not meant to consume 617 pieces, you're meant to pick one a day. The 30-Day Plan tells you exactly what to post tomorrow, no decisions. The seasonal tabs surface only what's relevant this month. Everything else waits quietly until you need it. Most florists use 3-5 pieces a week and ignore the rest until a holiday lands, then it's already written and waiting. The library being deep is the safety net, not the homework.

Won't my posts look like every other florist who bought this?+

No, and this is the part nobody else does. Template packs hand 5,000 florists the same caption, so on Mother's Day half your feed is identical. Our system rewrites every caption variant and generates every image around YOUR shop, your brand voice, your colours, your city, tied to a private key on your account. Two florists could open the same daily idea on the same morning and walk away with completely different posts. You'll never scroll Instagram and see your caption on someone else's grid.

617+ pieces for a fraction of one month of agency work, what's the catch?+

No catch. 617 base assets in the Dashboard, plus the personalised variants Studio spins for members (members get 970+ combined across both libraries), plus every future Dashboard update, captions, emails, Reels, carousels, Pinterest, stories, the lot. A copywriter charges $100 per email, a social manager $500/month for captions, stock photos cost $20 each. This is triple the deliverables of a year of done-for-you, once.

I already post sometimes, do I really need this much?+

If you post 3x a week, you'd need 156 captions a year. We give you 365 so you never repeat yourself, plus 52 emails, 20 Reels, 20 carousels, 20 stories. The extras aren't filler, they're optionality. Pick what fits your shop, ignore the rest, and on slow weeks the next post is already written.

What if I fall behind, do unused captions expire?+

Never. The Dashboard is a library, not a schedule. Nothing disappears. Skip a month, come back at Easter, every seasonal post is still sitting there waiting. There's no streak to break and no shame for taking a week off.

Is this really worth $497?+

A freelance copywriter charges $100+ per email, 52 emails alone would cost $5,200. A social media manager charges $500/month for captions, that's $6,000/year. You're getting 617 pieces of done-for-you content for a single one-time payment, with every future Dashboard update included for life. One payment, your library is yours forever.

$497 once, or $47/month membership, which should I pick?+

If you only want the Dashboard, own it once for $497 and you're done forever. If you also want fresh monthly content drops, a personal monthly growth audit of your socials, the COGS calculator, every future dashboard and marketing tool we ship, and the members community, join the Inner Bloom at $47/mo. Most florists who want to actually grow choose the Inner Bloom.

I'm not techy, can I actually use this?+

If you can open Instagram on your phone, you can use this. Open the dashboard → tap a caption → click Copy → paste in your post. That's the whole thing. No software to install, no learning curve.

What if I'm not on Instagram?+

The captions work for Facebook, TikTok, and Pinterest too. The email templates work in any email tool, Mailchimp, Flodesk, Klaviyo, or anything else. You're getting words, not a platform lock-in.

Is there a refund policy?+

Lifetime Dashboard: refundable in full within 14 days of purchase as long as fewer than 3 dashboard sessions are logged on your account. After 14 days, or after 3+ sessions, the purchase is non-refundable, you've effectively taken delivery of a full year of content. Memberships: 7-day usage-based window (under 10 captions copied and under 6 AI images generated). If your card was charged on day 8 because you forgot to cancel, email us within 48 hours and we'll refund in full as long as you haven't used the library after the charge. Full details on our subscription policy page.

How many pieces of content are included?+

617 total assets: 365 daily social posts you can repurpose across Instagram, Facebook, Pinterest and TikTok, 52 weekly customer emails, 20 Reel scripts, 30 Story prompts, 30 Carousel outlines, plus Pinterest, Google Business, pricing scripts, seasonal content and the 30-Day Plan.

What platforms does this cover?+

Instagram, Facebook, TikTok, Pinterest, Email, Google Business, and Stories. Each caption is tagged for the platforms it works best on.

What global occasions are covered?+

18+ occasions: Valentine's Day, Galentine's Day, Mother's Day / Mothering Sunday, International Women's Day, Easter, Earth Day, Summer Solstice, Friendship Day, First Day of Fall, Halloween, Día de los Muertos, Remembrance Day / Veterans Day, Christmas, Winter Solstice, Lunar New Year, Thank-You Day, Hug Day and more.

Does it work outside the US?+

Yes. Seasonal prompts are written to be region-aware and easy to adapt for Canada, the US, the UK, Australia and other English-speaking markets.

Do I get future updates?+

Yes, every future Dashboard update is included for life at no extra cost. New monthly content drops, the monthly growth audit, the COGS calculator and any future dashboards we ship are not part of the lifetime Dashboard, those are members-only. As a Dashboard owner you can upgrade to Inner Bloom membership any time at a reduced $37/mo (a permanent $10/mo thank-you discount) and get all of it.

How does delivery work?+

You receive access to your personal dashboard immediately after purchase, log in to open it.

Do I need to log in every time?+

Yes, the dashboard is a secure, personal web app. Your login keeps updates, preferences, and your used-caption tracking connected across devices.

Can I share my dashboard access?+

Your link is personal to your purchase, our terms prohibit sharing. Sharing may result in access being revoked. If someone you know wants access, they can purchase their own copy.

$497·one-time · lifetime updates